Leading AI-powered product design that scales
and delivers real business impact.
Led UX transformation of a legacy benefits enrollment platform into a guided, insight-driven experience. Reduced cognitive load, improved plan discovery, and enabled faster, error-free enrollments — driving measurable gains in completion and engagement.
Built transparent, explainable AI recruiting — transforming recruitment from black-box automation into a trusted assistant. 68% boost in recruiter confidence while cutting screening time by 40%.
Redesigned a cognitively overwhelming security platform into a decision-acceleration tool — cutting alert noise by 40% and driving a 32% lift in platform adoption across enterprise security teams.
A civic social platform enabling multilingual, hyper-local communication for communities. Designed for 2M+ users across language barriers with real-time translation and smart filtering.
An AR-powered e-commerce mobile app letting users virtually try on clothes before purchasing — eliminating the single biggest barrier between browsing and buying online.
I lead the end-to-end design of AI-powered, user-centered digital products, simplifying complex workflows into intuitive, scalable experiences that drive adoption and business impact — while partnering closely with product, engineering, and stakeholders to deliver measurable outcomes.
Deep listening sessions, stakeholder mapping, and competitive audits. Surfacing the real problem beneath the stated one — because solving the wrong problem perfectly still fails.
User journeys, information architecture, design principles. Research distilled into a clear north star that the whole team can orient around.
From rough wireframes to high-fidelity prototypes. Iterating rapidly, testing continuously, refining ruthlessly — shipping only what earns its place.
Pixel-perfect specs, annotated handoffs, component libraries. Close collaboration through development and launch — then post-ship measurement to close the loop.